5 Facts about Marketing that might, or might not, Surprise You

Marketing is a combination of a lot of different facts and things, and then sometimes it isn’t, that depends on information and data compiled through research.


Some of the most important facts, or things, to remember about marketing:

  1. Marketing works through strategies; therefore it is strategic. A marketing team will plan for tomorrow and next year, ensuring that they have interest and possible clients for the future.  Where a sales team mostly prefers to sell something today and think about tomorrow, when tomorrow comes.
  2. Marketing is an important element of your business’s success; where great marketing can sell a mediocre product or service, but without the marketing, the product won’t sell. Even, a great product can have difficulty in selling itself without the correct marketing approach.  Marketing can make a difference.
  3. Marketing is a reaction; though this may seem wrong, because, you do marketing to get a reaction. The idea gives the impression of a lack of beforehand planning.  It actually only means that marketing is ongoing, it should be flexible because the marketing environment is changing the whole time.  What worked today, might not work tomorrow.
  4. Marketing does not only generate leads; even though this is an important part of marketing, it is only one element of a successful, working, marketing plan.
  5. Marketing is not the same as Sales; and a good salesperson might not be a good marketer. Salespeople notice the parts of marketing that will influence their sales, like lead generating.  They do not take the other components that make-up marketing, into account.

Marketing cannot be run like a process; you cannot put limitations like spreadsheets, checklists, and reports that have to be followed strictly, on a great marketing plan.  As mentioned before, marketing needs to be flexible and need to adapt and change to be able to succeed in this changing environment.


Advice on How to use Your Marketing Research Results to Increase your Profit Margins and Sales Revenue

If you want your business to be successful, you need to know your industry and market well and know your target customers.  To get to know all of this, it is best to conduct research on each of these factors, separately.

This is known as “marketing research” and includes the gathering, and recording of information and data, about your industry, market and target customers.  It also includes the analyzing of said data and information.


Marketing Research Will:

Help to Identify your Ideal Customer; and where is best to find these customers.  What type of people will be your clients, professionals, rich, middle-income, farmers, etc. and where do they reside; city dwellers, or country patrons, apartments or homeowners?

Is your products affordable, and what motivates the targeted customers to buy from you?  Do your prices match the value of the services or products you offer?  How do customers feel about your products and services?

Help to Determine the Best Methods to employ; to meet your customer’s needs.  The answers to all the questions asked in your marketing research will help you identify all the possibilities on how to promote your business, product or services to prospective clients.

The research will also indicate where, e-mail, website, telephone, etc. what time, during the day or during the week, or during the month, and also, what type of advertising will reach your target group the best.

Marketing Research will also:

  1. Increase your profits; and ensure you have a good advantage over your competition.
  2. Ensure that you reach a large portion of your prospective clients.
  3. Help you identify the reasons; why a product or service is not a great seller.
  4. Will provide solutions; towards increasing sales of your products and services.
  5. Gaining you knowledge; on how and where to gather data and information when you need to do marketing research in future. For instance, when you want to promote a new product or service, or just freshen up the marketing approach that is in use.

These are all ways that show that marketing research can make a huge difference in the growth of your business through boosting sales, and growing profits.


5 Awesome Tips to Help you get Better at Marketing

Marketing evolves all the time.  The projects and plans that worked the previous time you planned a marketing project might not be effective this time around.  Before putting deciding on your new marketing plan, do research on what works today, and take into account how quickly the marketing landscape can change.


After you have thrown out your old marketing guides and programs, take a look at the following, Awesome, tips:

  1. The Power of Curiosity; can become an extremely valuable part of your marketing strategy. Your marketing should be building curiosity, prospective clients should feel the need to call, visit or e-mail you.  Only give enough information in your marketing to ignite interest.
  2. Do Research on your Competitors; you need to be knowledgeable about what is offered by your competitors. Find out their prices, guarantees on products and services and also the fees they charge for their services.  Do not gather all your information from disgruntled former customers of your competitors; you will only get a very biased view of the worst case scenario, and not the real picture.
  3. E-mail Marketing; is a cost-effective way to reach all your customers, as well as, potential customers. E-mail is a very powerful marketing tool that provides predictable outcomes.
  4. Content Marketing; can be used to market any type of business. Create your website, newsletter or blog, on which you provide free information that has real value to prospective customers.
  5. Internet Marketing; can generate a lot of leads, phone calls, high-quality inquiries, and sales, when it is implemented correctly. Your website has the capability of generating leads 24/7, and you can turn those leads into sales.  Also, keep in mind that almost everybody has access to the Internet and uses the Internet daily.  Your website is the one really important aspect of your marketing strategy that can either kill or supercharge your business.

Therefore, keep the content and the quality of your website professional and optimized.  Your website should be able to encourage people to trust your business, products, and services.…